Daytona Beach Mayor Glenn Ritchey thinks his city is primed for good things.
?Daytona Beach has momentum. And that's something we haven't had in a while,? said Ritchey.
He's nearing the end of his term and is not seeking re-election this year.
As he ticks down the last five months there in City Hall, he likes what he sees and hears when it comes to future developments.
Take a drive down A1A along the beachfront, and you'll see more and more ?sold? signs with developers actually looking to develop the property, as opposed to trying to flip it for a bigger profit.
In fact, a Canadian investor this week briefed the city on a major resort development - two towers of hotels and condos that could start going up on a vacant lot just south of Sun Splash Park by next summer.
The opening of the Daytona Beach Pier earlier this week is expected to be a boost. And International Speedway Corporation seems ready to resurrect its plans for a massive hotel/entertainment complex across from the Daytona International Speedway.
But what does all this mean to the residents in Daytona Beach who may not stay at a condo or beachfront hotel room and why should they care?
The mayor says it is simple dollars and cents.
?Obviously, for our community ad valorem income which gives us the great ability to keep taxes for the homeowner for the average resident under check. It creates jobs, mainly.?
He points to the Joe's Crab Shack which just opened this week on the Daytona Beach Pier. They've hired more than 300 people to work there. Then, there are the obvious construction jobs, which have been hard to come by in the city.
The area's new chief promoter, Jeffrey Hentz, as head of the area convention and visitor's bureau hears what developers are saying about Daytona Beach.
He tells News 13, ?I think they see the opportunity. They see that the beach is amazing. It's a very unique beach. You have a committed community that wants to make this work.?
Of course, long-time residents have heard grand plans before, only to see those plans blown away by back-to-back-to-back storms or a financial meltdown.
Many of them will believe things have turned for the better only when the concrete begins to pour.
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